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Our Mission

At Penn-Plax Pet Products, drawing from three generations and close to seven decades of passion and expertise, our mission is to serve as an unwavering, trusted partner for our customers by collaborating and innovating by offering not just products and services but enduring solutions. With a commitment to quality and value, excellence, sustainability, and the joy of pet companionship, we aim to bring stronger connections to all pets and their loving families through our products.

Our Story

Our humble beginning started in 1956 when the Goldman and Rosen family opened their first pet shop in Brooklyn, NY where the shop became a neighborhood staple for pet parents and animal lovers. The shops gave the Goldman family firsthand knowledge of what our customers wanted and what pets needed. This understanding sparked the creativity and ingenuity of the Goldman brothers to begin developing and producing new and innovative products for a variety of pets right in the back room of their shop.


Products were created by hand with a simple oven and vacuum cleaner to create vacuumed formed plastic. Industry staples such as the 3-D aquarium background, unique aquarium filters, underwater rivers, cat pans, and dog bowls were a few of the inventions created and refined here.


Customers responded positively and demand increased - garnering attention from other pet stores and distributors in the industry.  By the 1960’s, product concepts and development lead to large scale manufacturing on Pennsylvania Avenue, and Penn-Plax was born. Starting as Pennsylvania Plastics, the now called Penn-Plax branded itself as a leader in the industry for quality and creative products in all categories.

The passion for pets and business ran strong in the Goldman family and now three generations later, our vision today remains as it once was; to enhance the experience for both the hobbyist and novice pet owners with innovative products that make pets happy, and keep customers engaged with their companions. Our top priority is to produce quality products in all categories of pet and to exceed pet parents’ expectations. The Penn-Plax team is comprised of animal lovers with business mindsets, many who have had a long tenure with Penn-Plax. Our customers are our lifeblood, and we remain endlessly committed to them while providing utmost dedication and respect. 

Throughout the decades, Penn-Plax remains on the cutting edge of retail trends in the ever-changing marketplaces. Cultural, environmental and generational evolution occurs naturally over time, and Penn-Plax commits to adapting ourselves to stay current.


For decades, our stellar reputation and commitment to growing the pet product industry has put us in a category of excellence and respect worldwide. Our countless proprietary products have revolutionized the industry and continue to raise standards.  As a family-owned business, we take pride in continuing the legacy that we have built over the last 60 years. Since its founding, Penn-Plax has become an incredibly well-rounded company with our introduction of brands into the market. Penn-Plax has managed to create products that keep a variety of pets happy, and owners satisfied. The Penn-Plax team will always be committed to introducing new products, ideas and excitement to this growing industry.

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